GoalazoGOALAZO
UnderdogPremier League

Brighton on FM26 - The LAB of Modern Football

Tony Bloom bought Brighton in 2009 when they were in League One, WITH NO HOME STADIUM. The professional poker player and statistician applied DATA to everything. De Zerbi, Caicedo, Mac Allister, Trossard — bought undervalued, sold for fortunes. 8th in PL 2025-26. Fabian Hürzeler, 31, youngest PL manager. The AMEX (31,876 seats): safe-standing spreading.

Why choose Brighton?

Because Brighton is THE MOST INNOVATIVE MODEL IN WORLD FOOTBALL. Tony Bloom — professional poker player and statistician — buys the club in League One in 2009 with no fixed stadium and takes them to the Premier League in 2017 through DATA. The unique model: buy undervalued players through advanced analytics, develop them, sell for dozens of times the purchase price. De Zerbi (arrived as manager revelation, sold to OM as a coach), Moises Caicedo (left for £115M to Chelsea), Alexis Mac Allister (left for £35M to Liverpool, 2022 world champion), Leandro Trossard (left for £25M to Arsenal) — the model WORKS. 8th in PL 2025-26, Conference League, Fabian Hürzeler (31, youngest permanent PL manager) in charge. The American Express Community Stadium (31,876 seats) introduced safe-standing in 2025-26. Brighton has become the 21st richest club in the world WITHOUT extravagant spending. In FM26, this is the most INTELLIGENT model for a manager who wants to win without dirty money.

The data model: your SECRET WEAPON

In FM26, Brighton means applying the Bloom method: identify undervalued players (high potential, low price), develop them, sell high. Bobby Zamora, Glenn Murray in the club's history — but the modern era with Mac Allister and Caicedo changed everything. In FM26, recruit INTELLIGENTLY rather than EXPENSIVELY.

Tactics: Hürzeler's pressing

Hürzeler (ex-St. Pauli) plays a 4-2-3-1 with high pressing and quick transitions. At 31, the youngest PL manager brings fresh energy and ideas. In FM26, build on collective pressing and interchanges between the lines — the Brighton style is recognizable.

Objectives: CL as the horizon

Maintain top 8 in PL. Progress in the Conference League. Long term: regular Europa League, then the Champions League — Tony Bloom's ultimate ambition for his beloved club.

Brighton is PROOF that intelligence beats money. Hürzeler at 31, data as religion, the Amex electrifying. In FM26, this is THE MODEL for managers who think differently. SEAGULLS!

FM26BrightonPremier LeagueGuideCarrière

Other Premier League clubs

Ready for the challenge?

Discover all our FM26 guides and find your next adventure.

View all guides